SCHOOL RUGBY POWERED BY MAD DOG SPORT
Our vision is to see the benefits of rugby and wellbeing delivered across the school to all students, equally
OUR AIM
We do this by providing equal opportunities, across the school, to increase participation in rugby and provide support for a person’s physical, mental and social wellbeing.
IMPACT
To support an individual to be the best version of themselves.
Provide an inclusive programme across the school; promoting equality and diversity in an environment where students can thrive together.
Make a significant impact on the lives of 100% of Mad Dog students; physically, mentally and socially.
WHAT WE DO
We instil skills for life, delivering enhanced knowledge of performance, nutrition, fitness and wellbeing.
We create a positive environment that boosts all-round development on, and off, the field.
We provide a platform to support an individual’s transition into higher education, apprenticeship or work, as well as senior rugby (women’s and men’s).
OUR APPROACH
We are values led, behaviours driven
and provide a player-centred approach
to encourage growth mindset and
continued development
GIVE PLAYER'S
RESPONSIBILTY
- Leadership groups
- Team standards
- Individual responsibilities
- Team identities
ALLOW THE PLAYER'S TO EXPRESS THEMSELVES
- Create a positive environment – no fear of failure
- Use of positive language
- Coach understanding of individuals needs
- Gamification/Problem solving
PROVIDE THE PLAYER'S WITH TOOLS TO SUCCEED
- Feedback aligned to 360
- Resilience
- Adaptability
- Communication
- Team Work
- Creativity
- Leadership
NEWS & SOCIAL
The end of an era – a statement from Lewis Moody, Founder of Mad Dog Sport C.I.C
It is with great sadness that we announce after 10 wonderful years, the closure of Mad Dog Sport C.I.C at the end of this academic year.
Click to read the full statement.
Opportunity for Head Coach and Mentor
This is a brilliant opportunity to become part of Mad Dog Sport, owned by former England Rugby International, Lewis Moody, which integrates full time 6th form Rugby programmes and Junior Academy pathways into State Schools and Academies. The programmes sit alongside academic studies; A’levels and BTECS, with a focus on developing rugby engagement and performance, delivering wellbeing and life skills and supporting student’s with their academic goals and post school aspirations.
Empowering girls through school rugby
After a difficult 18 month pandemic, we are proud to open up the Mad Dog rugby enrichment programme to girls.
“It’s been a long time coming but I am beyond excited that we are now able to offer the same opportunities to both girls and boys. We have wanted to see the benefits of rugby and wellbeing delivered across the school to all students equally for quite some time…
Tackling mental health with Brave Mind
Today we announced our fantastic partnership with Brave Mind. This will, without doubt, increase our provision and the support we can give to our students and coaching team, as well as spread the word about the fantastic and important work Brave Mind are doing.
WELLBEING & ATHLETIC DEVELOPMENT
ACTIVE BODIES, HEALTHY MINDS
MENTAL
Stress Management
Time Management
Mental Health
Anxiety
PHYSICAL
Mind-set
Recovery
Nutrition
SOCIAL
Individual Support/guidance
Friends & Family
Belonging
Emotional Intelligence
Social Media
SPIRITUAL
Mindfulness
Breathing
Purpose
Self Awareness
90%
Experienced an uplift in their self confidence
80%
95%
INJURY PREVENTION AND BODY INTELLEGENCE
MOVE WELL
MOVE STRONG
MOVE FAST
MOVE REPEATEDLY
RUGBY FOCUS
TECHNICAL AND TACTICAL
- Skill = Movement Solution + Tactical Awareness + Decision Making
- Analysis through Hudl
MENTAL
- Attitude towards personal development as a player and person
- Leadership skills
PHYSICAL
SOCIAL
- Relationships with peers, coaches and officiators
- Coaching lower school
OPPORTUNITIES, TRANSITION & ALUMNI
OPPORTUNITIES:
TRANSITION:
94%
Accessed transition opportunities
65%
Achieved above
expected grade
at A’level
82%
Into further or
higher education
12%
Into military
94%
Accessed transition opportunities
65%
expected grade at A’level
82%
higher education
12%
ALUMNI:
Being a part of the programme made a significant difference in terms of my social skills that I rely very heavily on with coaching. The programme allowed me to come out my shell with the vice-captain responsibility. Furthermore, Lewis said to me to “take every opportunity that I can,” and that is what has led me on to work for Bath Rugby and Bath Ladies developing my rugby/coaching career.
The programme was also the cause of wanting to go down the strength and conditioning route as it furthered my passion in the gym. On the playing front It also allowed me to have a lot of rugby opportunities in terms of making the Dorset and Wilts U20 team, trialing for South-West England and helping me on my tours to Germany and Japan. Socially, it helped me form new friendships in other towns and places. It gave me immense discipline with my gym, diet and general aspects of life and a greater understanding of teamwork that not only helped in rugby but also in the working environment for my placement year.
If you are thinking of joining Mad Dog then 100% go for it. It gives you the opportunity to mix studies and rugby! It also allows you to become more disciplined around training, studying, nutrition etc as well as improve social skills with effective communication needed in the outside world.”
I would definitely recommend joining the programme regardless of your rugby ability as the team environment and experiences you’ll get alongside your studies are great. The programme helped me create a strong work ethic that I carry through to today. Having a good balance of work and rugby while at Sixth Form allowed me to excel to a higher level through my studies while still enjoying my time playing and training with a great group of friends over the two years.
The knowledge of rugby gained through great coaching has helped my game develop to a better standard with better understanding of the sport. In addition to this the recovery side of the sport we were taught has helped to keep me injury free and able to ensure I am looking after my body even training and playing up to 5 sessions a week. The programme gave me a great group of friends that I have had the opportunity to share great experiences with that I will always have amazing memories of. I feel I also gained lots of people skills during my time due to having the chance to present ideas, communicate in groups and be involved in a sports team with great core values."
If it wasn't for the program I don't think I'd be in the physical shape I am and mentally I wouldn't have been as comfortable as I am now. The help through the two years to develop as a young man was second to none, the coaches and other players always looked out for each other and it created a bond that is still there for a lot of us. We regularly meet up for a catch up and its nice to look back on the memories we have from those two years.”
Mad Dog not only helped me improve my rugby by a large amount, it helped me gain confidence, learn the value of team work and provided me with many other life skills. The program helped me to discover more about myself and aided me to becoming a better version of myself; teaching me life skills such as discipline, leadership and teamwork. The coach’s at the program are genuine people who care about both your physical and mental health, while trying to get the best out of you. Mad Dog Rugby invested their time and resources into me, and in return, I got to experience the best 2 years of my life so far. If your thinking of joining Mad Dog Rugby, do it!”
Being part of Mad Dog is a great opportunity for your personal development, honestly you get as much out of it as you put in. It's the best separation between studies and being able to play an amazing sport with great friends and coaches that will support you on and off the field. It allowed me to have a better overall perspective, learned so many different skills through different opportunities provided by Mad Dog and being able to give back to the community in different ways. Definitely a once in a lifetime opportunity, but a short and sweet one, therefore, it's up to you for making the most of it.”
Being a part of the programme made a significant difference in terms of my social skills that I rely very heavily on with coaching. The programme allowed me to come out my shell with the vice-captain responsibility. Furthermore, Lewis said to me to “take every opportunity that I can,” and that is what has led me on to work for Bath Rugby and Bath Ladies developing my rugby/coaching career.
The programme was also the cause of wanting to go down the strength and conditioning route as it furthered my passion in the gym. On the playing front It also allowed me to have a lot of rugby opportunities in terms of making the Dorset and Wilts U20 team, trialing for South-West England and helping me on my tours to Germany and Japan. Socially, it helped me form new friendships in other towns and places. It gave me immense discipline with my gym, diet and general aspects of life and a greater understanding of teamwork that not only helped in rugby but also in the working environment for my placement year.
If you are thinking of joining Mad Dog then 100% go for it. It gives you the opportunity to mix studies and rugby! It also allows you to become more disciplined around training, studying, nutrition etc as well as improve social skills with effective communication needed in the outside world.”
I would definitely recommend joining the programme regardless of your rugby ability as the team environment and experiences you’ll get alongside your studies are great. The programme helped me create a strong work ethic that I carry through to today. Having a good balance of work and rugby while at Sixth Form allowed me to excel to a higher level through my studies while still enjoying my time playing and training with a great group of friends over the two years.
The knowledge of rugby gained through great coaching has helped my game develop to a better standard with better understanding of the sport. In addition to this the recovery side of the sport we were taught has helped to keep me injury free and able to ensure I am looking after my body even training and playing up to 5 sessions a week. The programme gave me a great group of friends that I have had the opportunity to share great experiences with that I will always have amazing memories of. I feel I also gained lots of people skills during my time due to having the chance to present ideas, communicate in groups and be involved in a sports team with great core values."
If it wasn't for the program I don't think I'd be in the physical shape I am and mentally I wouldn't have been as comfortable as I am now. The help through the two years to develop as a young man was second to none, the coaches and other players always looked out for each other and it created a bond that is still there for a lot of us. We regularly meet up for a catch up and its nice to look back on the memories we have from those two years.”
Mad Dog not only helped me improve my rugby by a large amount, it helped me gain confidence, learn the value of team work and provided me with many other life skills. The program helped me to discover more about myself and aided me to becoming a better version of myself; teaching me life skills such as discipline, leadership and teamwork. The coach’s at the program are genuine people who care about both your physical and mental health, while trying to get the best out of you. Mad Dog Rugby invested their time and resources into me, and in return, I got to experience the best 2 years of my life so far. If your thinking of joining Mad Dog Rugby, do it!”
Being part of Mad Dog is a great opportunity for your personal development, honestly you get as much out of it as you put in. It's the best separation between studies and being able to play an amazing sport with great friends and coaches that will support you on and off the field. It allowed me to have a better overall perspective, learned so many different skills through different opportunities provided by Mad Dog and being able to give back to the community in different ways. Definitely a once in a lifetime opportunity, but a short and sweet one, therefore, it's up to you for making the most of it.”
MDS PROGRAMMES
WOOTTON BASSETT ACADEMY
The partnership with Royal Wootton Bassett Academy started back in 2016. With quality coaching in place, the programme has been a great success, with every squad really embracing the values and standards of Mad Dog rugby. In September 2021 we launched the girls programme, including ’Strong Girls Club’ and have seen over 50 girls getting involved from which we formed our first U15’s 7’s squad that attended the Rosslyn Park National School’s 7’s tournament.
WE’RE EXPANDING
The Next Mad Dog programme will be confirmed soon, for more details keep checking for updates. If
you are keen to get Mad Dog integrated into your school, then please get in touch...
THE TEAM
Chairman & Coach at Mad Dog Sport
– Former England Rugby captain & World Cup winner
– 3 Lions caps, a World Cup Winners medal, two Six Nations titles, seven Premiership triumphs and two Heineken Cup wins
– Performance and Life Coach: KBM Inspired
– Accredited C-Me Practitioner
– Mental Health First Aider
Managing Director
– Set up Mad Dog Sport in 2013
– Co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity
– Mental Health First Aider
– Accredited C-Me Practitioner
Director of Rugby - MDS/Head of Rugby - RWBA
– RFU Level 3 qualification
– Centre Manager for Bristol Bears Pathway Academy