SCHOOL RUGBY POWERED BY MAD DOG SPORT

Our vision is to see the benefits of rugby and wellbeing delivered across the school to all students, equally

OUR AIM

Together with education, we focus on a person’s continued individual development, using rugby as the foundation.

We do this by providing equal opportunities, across the school, to increase participation in rugby and provide support for a person’s physical, mental and social wellbeing.

IMPACT

To support an individual to be the best version of themselves.

Provide an inclusive programme across the school; promoting equality and diversity in an environment where students can thrive together.

Make a significant impact on the lives of 100% of Mad Dog students; physically, mentally and socially.

WHAT WE DO

We instil skills for life, delivering enhanced knowledge of performance, nutrition, fitness and wellbeing.

We create a positive environment that boosts all-round development on, and off, the field.

We provide a platform to support an individual’s transition into higher education, apprenticeship or work, as well as senior rugby (women’s and men’s).

OUR APPROACH

We are values led, behaviours driven
and provide a player-centred approach
to encourage growth mindset and
continued development

  • Leadership groups
  • Team standards
  • Individual responsibilities
  • Team identities
  • Create a positive environment – no fear of failure
  • Use of positive language
  • Coach understanding of individuals needs
  • Gamification/Problem solving
  • Feedback aligned to 360
  • Resilience
  • Adaptability
  • Communication
  • Team Work
  • Creativity
  • Leadership

NEWS & SOCIAL

Opportunity for Head Coach and Mentor

This is a brilliant opportunity to become part of Mad Dog Sport, owned by former England Rugby International, Lewis Moody, which integrates full time 6th form Rugby programmes and Junior Academy pathways into State Schools and Academies. The programmes sit alongside academic studies; A’levels and BTECS, with a focus on developing rugby engagement and performance, delivering wellbeing and life skills and supporting student’s with their academic goals and post school aspirations.

Empowering girls through school rugby

After a difficult 18 month pandemic, we are proud to open up the Mad Dog rugby enrichment programme to girls.
“It’s been a long time coming but I am beyond excited that we are now able to offer the same opportunities to both girls and boys. We have wanted to see the benefits of rugby and wellbeing delivered across the school to all students equally for quite some time…

Tackling mental health with Brave Mind

Today we announced our fantastic partnership with Brave Mind. This will, without doubt, increase our provision and the support we can give to our students and coaching team, as well as spread the word about the fantastic and important work Brave Mind are doing.

Mad Dog Coach named “UK Coach of the Year”

We are Incredibly proud to announce that Tom Bowen-Hall our Head of Rugby at Melksham Oak School and Head of Rugby Operations across all schools, has been named ‘Children and Young People’s Coach of the Year’ at the UK Coaching Virtual Awards ceremony last night!

Are you a qualified rugby coach? Are you looking for a new challenge? Are you passionate about the development of young people? We’re looking for a dynamic new Head Coach for an Aug 22 start. Send your C.V. & cover letter to info@maddogsport.com full job description linked in bio

Are you a qualified rugby coach? Are you looking for a new challenge? Are you passionate about the development of young people? We’re looking for a dynamic new Head Coach for an Aug 22 start. Send your C.V. & cover letter to info@maddogsport.com full job description linked in bio

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WELLBEING & ATHLETIC DEVELOPMENT

ACTIVE BODIES, HEALTHY MINDS

Stress Management
Time Management
Mental Health
Anxiety

Athletic Development
Mind-set
Recovery
Nutrition
Feedback – 360’s/c-me
Individual Support/guidance
Friends & Family
Belonging
Emotional Intelligence
Social Media
Personal Values/beliefs
Mindfulness
Breathing
Purpose
Self Awareness

90%

Experienced an uplift in their self confidence

80%

Experienced an uplift in their mental health

95%

Experienced an uplift in their physical health

INJURY PREVENTION AND BODY INTELLEGENCE

Movement competency and technique focus
Strengthen the foundational movements of the body
Learn to move with speed and power
Perform multiple high intensity efforts

RUGBY FOCUS

TECHNICAL AND TACTICAL

  • Skill = Movement Solution + Tactical Awareness + Decision Making
  • Analysis through Hudl

MENTAL

  • Attitude towards personal development as a player and person
  • Leadership skills

PHYSICAL

Athletic abilities & supporting behaviours e.g. recovery, nutrition

SOCIAL

  • Relationships with peers, coaches and officiators
  • Coaching lower school

OPPORTUNITIES, TRANSITION & ALUMNI

OPPORTUNITIES:

Experiences beyond the expected, creating lasting memories that will positively impact them through their lives

TRANSITION:

To provide the best exit strategy for students to have informed choices and support their transition into higher education, the workplace and progression into senior rugby

94%

Accessed transition opportunities

65%

Achieved above
expected grade
at A’level

82%

Into further or
higher education

12%

Into military

94%

Accessed transition opportunities

65%

Achieved above
expected grade at A’level

82%

Into further or
higher education

12%

Into military

ALUMNI:

MDS PROGRAMMES

WOOTTON BASSETT ACADEMY

The partnership with Royal Wootton Bassett Academy started back in 2016. With quality coaching in place, the programme has been a great success, with every squad really embracing the values and standards of Mad Dog rugby. In September 2021 we launched the girls programme, including ’Strong Girls Club’ and have seen over 50 girls getting involved from which we formed our first U15’s 7’s squad that attended the Rosslyn Park National School’s 7’s tournament.

PARK HOUSE SCHOOL

The Mad Dog Rugby programme hit the ground running in September 2018 at Park House School. The student cohort, along with our brilliant coach integrated quickly and have continued to display the values and behaviours expected by Mad Dog students. The current squad have had an exceptional season on and off the field and our coach’s vision to grow the programme further is being realised. The introduction of girls joining has been a positive step and one which we hope to expand on over the coming year.

WE’RE EXPANDING

The Next Mad Dog programme will be confirmed soon, for more details keep checking for updates. If you are keen to get Mad Dog integrated into your school, then please get in touch...

THE TEAM

Chairman & Coach at Mad Dog Sport

– Former England Rugby captain & World Cup winner
– 3 Lions caps, a World Cup Winners medal, two Six Nations titles, seven Premiership triumphs and two Heineken Cup wins
– Performance and Life Coach: KBM Inspired
– Accredited C-Me Practitioner
– Mental Health First Aider

Managing Director

– Set up Mad Dog Sport in 2013
– Co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity
– Mental Health First Aider
– Accredited C-Me Practitioner

Director of Rugby - MDS/Head of Rugby - RWBA

– Master’s degree in Sports Coaching attained from the University of Gloucestershire
– RFU Level 3 qualification
– Centre Manager for Bristol Bears Pathway Academy

Head of Rugby: Park House School

– As a player Sam went on to represent Worcester- shire County, North Midlands U16’s, Worcester Warriors U16’s & U18’s
– RFU Level 2 coach
– 2020 Sam joined the Bath Rugby Developing Player Pathway (DPP)

Assistant Rugby Coach & Mentor: RWBA

– Gemma has earned 19 International 15s caps, 10 International 7s caps, played in the World Cup 2017
– RFU Level 2 coach
– Masters in Strength & Conditioning at Cardiff Metropolitan Uni.
We are delighted to be partnered with Bravemind. A fantastic charity educating and spreading awareness of Mental Health support for all. Through this partnership all our coaches are now Mental Health First Aid trained and able to deliver modules to booster our delivery across our programme.

PARTNERSHIPS & SUPPORTERS:

Lewis Moody MBE

Chairman and Coach at Mad Dog Sport C.I.C.

 
Lewis Moody MBE will go down in history as one of England’s finest and most charismatic rugby players. The former England Captain and World Cup Winner was nicknamed Mad Dog for the endless commitment and fearlessness with which he played, he never left anything on the pitch and arguably there has not been many more committed individuals in the game.
With 71 caps for his country Moody has a host of accolades to his name including 3 Lions caps, a World Cup Winners medal, two Six Nations titles, seven Premiership triumphs and two Heineken Cup wins; the former England Captain is a true rugby legend.
 
In 2013 he launched Mad Dog Sport, facilitating short intensive rugby courses for young players to develop their skill set and confidence.
In 2015 this developed into a boy’s rugby programme, fully integrated within schools.
The introduction of girl’s to the programme is another step towards developing all young people and impacting the growth of rugby as a whole.
 
Outside of Mad Dog, Lewis is an Accredited C-Me Practitioner and Performance and Life coach working with professional sportsman and executives. In 2013 he launched the Lewis Moody Foundation which supports families affected by serious illness offering family day experiences for those affected, running extreme events and challenges for fundraisers and funding scientific research through the Brain Tumour Charity.
 
He’s still involved in various roles associated with a number of British brands. However, his voluntary role turning out every Sunday morning as a Bath youth rugby coach with his youngest son, is a weekly highlight!
 

Lewis Moody MBE will go down in history as one of England’s finest and most charismatic rugby players. The former England Captain and World Cup Winner was nicknamed Mad Dog for the endless commitment and fearlessness with which he played, he never left anything on the pitch and arguably there has not been a more committed individual in the game.

With 71 caps for his country Moody has a host of accolades to his name
including 3 Lions caps, a World Cup Winners medal, two Six Nations titles, seven Premiership triumphs and two Heineken Cup wins; the former England Captain is a true world rugby legend and a gentleman to boot.

In 2013 after Lewis was forced to retire through injury, he launched himself into creating and facilitating short intense rugby courses to help young players to develop their
skill set and pitch confidence. Encapsulating the values and all round ethos rugby offers (something Lewis himself was impacted by), in 2015 the courses developed into full time 6th form rugby enrichment programmes, set up within schools.

Outside of Mad Dog, Lewis is an Accredited C-Me Practitioner and Performance and Life coach working with professional sportsman and executives. In 2013 he launched the Lewis Moody Foundation which supports families affected by serious illness offering family day experiences for those affected, running extreme events and challenges for fundraisers and funding scientific research through the Brain Tumour Charity.

He’s still involved in various voluntary roles including working with the RFU as a member of the EAGR committee, speaking at numerous events and being associated with a number of British brands. However, turning out every Sunday morning as a Bath U11’s rugby coach with his youngest son, is a weekly highlight!

Annie Moody

Managing Director


Originally coming from a dance background, Annie understands the demands and requirements needed to fulfil practical studies along side academics. Following on from dance, Annie studied Interior Design and within two years set up a company with a colleague. Running a company for 10 years gave Annie the experience and knowledge she has today and for which is applied to Mad Dog Sport. After taking time out to have a family and in partnership with Lewis, they set up Mad Dog Sport in 2013 to develop rugby at a grass roots level, running events and courses for young aspiring players. In 2015 this evolved into full time 6th form programmes in schools.

Annie’s passion in seeing how sport plays such a huge part in the development of young people, is the driving force of her vision to expand the programmes into more schools, and in doing so, growing the impact that could be made to young lives and their communities. Annie is an Accredited C-Me Practitioner and enjoys supporting the team to communicate more effectively and develop their own understanding of themselves.

In 2013 she co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity, funding vital research, building awareness and giving families affected, activity days out to make lasting memories. In the summer of 2019 Annie succeeded in climbing up the ‘North Face’ of Kilimanjaro as a charity fundraiser for the foundation raising over £40,000. The 3rd ever group to do this route.

She also volunteers through the summer and winter as a youth rugby and cricket manager for her sons’ teams. So if lost, can be found on the side of a pitch somewhere in the UK!

Originally coming from a dance background, Annie understands the demands and requirements needed to fulfil practical studies along side academics. Following on from dance, Annie studied Interior Design and within two years set up a company with a colleague. Running a company for 10 years gave Annie the experience and knowledge she has today and for which is applied to Mad Dog Sport. After taking time out to have a family and in partnership with Lewis, they set up Mad Dog Sport in 2013 to develop rugby at a grass roots level, running events and courses for young aspiring players. In 2015 this evolved into full time 6th form programmes in schools.

Annie’s passion in seeing how sport plays such a huge part in the development of young people, is the driving force of her vision to expand the programmes into more schools, and in doing so, growing the impact that could be made to young lives and their communities. Annie is an Accredited C-Me Practitioner and enjoys supporting the team to communicate more effectively and develop their own understanding of themselves.

In 2013 she co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity, funding vital research, building awareness and giving families affected, activity days out to make lasting memories. In the summer of 2019 Annie succeeded in climbing up the ‘North Face’ of Kilimanjaro as a charity fundraiser for the foundation raising over £40,000. The 3rd ever group to do this route.

She also volunteers through the summer and winter as a youth rugby and cricket manager for her sons’ teams. So if lost, can be found on the side of a pitch somewhere in the UK!

Tom Bowen-Hall

Director of Rugby – MDS/Head of Rugby – RWBA


Tom Bowen-Hall joined Mad Dog Sport in August 2017 as the Assistant Coach at Melksham Oak School and within a year was promoted to Head of Rugby.

Tom began coaching rugby whilst studying for a Business and Management degree at Aberystwyth University. His passion for coaching and desire to improve led him to a Master’s degree in Sports Coaching attained from the University of Gloucestershire. During this time Tom completed his RFU Level 2 coaching qualification.
 
Since joining us, Tom has progressed nicely through Mad Dog taking over the lead in Transition for all players in 2019 and through his dedication to his coaching and vision was promoted in 2020 to Director of Rugby, across all schools.
 
Tom has recently been awarded his RFU Level 3 qualification, taken on a Head Coach role for Kingswood RFC and has been promoted to a Centre Manager for Bristol Bears’ Pathway Academy.
In October 2020, Tom won the UK Coaching Award for “Children and Young people’s Coach of the Year”. We are so proud of Tom on achieving this recognition.
 
We are delighted to have supported Tom’s journey through Mad Dog and with a move to Head of Rugby at Royal Wootton Bassett Academy, we are looking forward to seeing him develop the squad and Mad Dog Sport further.


Tom Bowen-Hall joined Mad Dog Sport in August 2017 as the Assistant Coach at Melksham Oak School and within a year was promoted to Head of Rugby.

Tom began coaching rugby whilst studying for a Business and Management degree at Aberystwyth University. His passion for coaching and desire to improve led him to a Master’s degree in Sports Coaching attained from the University of Gloucestershire. During this time Tom completed his RFU Level 2 coaching qualification and took up the Head Coach role for Frampton Cotterell Colts. Alongside this role, he also coaches the U15’s DPP squad at Bristol Rugby.

Last year Tom expanded his role within the company taking over the lead in Transition for all players and through his dedication to his coaching and vision was promoted in 2020 to Director of Rugby, across all schools.

Tom has recently been awarded his RFU Level 3 qualification and has been promoted to a Centre Manager for Bristol Bears’ Pathway Academy.

In October 2020, Tom was shortlisted in UK Coaching Awards “Children and Young people’s Coach of the Year” category, down to the final three, winning the overall award. We are so proud of Tom on achieving this recognition.

We are delighted to have seen Tom’s progression through Mad Dog and with a move to Head of Rugby at Royal Wootton Bassett we are looking forward to seeing what this year holds with developing the RWBA squad and Mad Dog Sport further.

Sam Ball

Head of Rugby: Park House School


Sam Ball joined Mad Dog Sport in August 2021, as Head Coach at Park House School, having previously worked at King Edward’s School in Bath for four year as a PE teacher. Sam’s passion for rugby started at the age of 12 when he turned out at his local rugby club, Worcester RFC. As a player Sam went on to represent Worcestershire County, North Midlands U16’s, Worcester Warriors U16’s & U18’s via the AASE programme, and the University of Bath. It was during his Sport and Social Science degree at the University of Bath that Sam found a love for coaching. Initially taking a sports coaching role at King Edward’s School, Sam became a qualified teacher in 2019.
 
In 2021 Sam decided it was time for a new challenge and accepted the role of Head Coach at Park House School, where he aims to build an even stronger programme. Sam gained his RFU Level 2 coaching qualification whilst studying at the University of Bath and applied his coaching knowledge, gaining experience with the Bath Rugby Community department at their rugby camps. In 2020 Sam joined the Bath Rugby Developing Player Pathway (DPP) coaching team and has recently accepted the role as U15 Head Coach for the Swindon DPP site.
 
Sam has the ambition to complete his RFU Level 3 qualification this year, as well as developing his knowledge of sports psychology, mental health, and leadership. Outside of coaching Sam spends most of his time walking his dog, Daisy and carrying bags for his girlfriend, Lucie, when they go shopping… Sam has had an excellent start at Park House School galvanising a strong squad that have had a momentous season on and off the field.
 


Sam Ball joined Mad Dog Sport in August 2021, as Head Coach at Park House School, having previously worked at King Edward’s School in Bath for four year as a PE teacher.

Sam’s passion for rugby started at the age of 12 when he turned out at his local rugby club, Worcester RFC. As a player Sam went on to represent Worcestershire County, North Midlands U16’s, Worcester Warriors U16’s & U18’s via the AASE programme, and the University of Bath.

It was during his Sport and Social Science degree at the University of Bath that Sam found a love for coaching. Initially taking a sports coaching role at King Edward’s School, Sam became a qualified teacher in 2019. In 2021 Sam decided it was time for a new challenge and accepted the role of Head Coach at Park House School, where he aims to build an even stronger programme.

Sam gained his RFU Level 2 coaching qualification whilst studying at the University of Bath and applied his coaching knowledge, gaining experience with the Bath Rugby Community department at their rugby camps. In 2020 Sam joined the Bath Rugby Developing Player Pathway (DPP) coaching team and has recently accepted the role as U15 Head Coach for the Swindon DPP site. Sam has the ambition to complete his RFU Level 3 qualification in the near future, as well as developing his knowledge of sports psychology, mental health, and leadership.

Outside of coaching Sam spends most of his time walking his dog, Daisy and carrying bags for his girlfriend, Lucie, when they go shopping…
We are excited to have Sam join the Mad Dog Sport team and we look forward to seeing the Park House programme develop further.

Gemma Rowland

Assistant Rugby Coach & Mentor: RWBA


Gemma Rowland joined Mad Dog Sport in August 2021 as the Assistant Coach at Royal Wootton Bassett Academy. Gemma first started playing rugby whilst attending Colston’s School, after persuading the school to allow girls to play rugby as an extra curricular activity – her school team went on to win the Rosslyn Park National School 7s; twice. With a new found passion for rugby, Gemma continued playing whilst attending Exeter University, where she studied Sport and Exercise Science, and upon graduating, joined the British Army as a Commissioned Officer.

High motivation and ambitious in nature, Gemma has successfully balanced her military career with her devotion to rugby throughout her career; representing both the British Army and UK Armed Forces on the field. In 2015, she was awarded her first International cap for Wales, in the 6 Nations opening game against England. Since then, Gemma has earned 19 International 15s caps, 10 International 7s caps and played in the World Cup 2017 and Commonwealth Games 2018. After completing her RFU Level 2, and delivering coaching to a variety of teams within the Army, Gemma realised she had a passion for coaching, as an avenue to pass on the knowledge and playing experience she has gained. Gemma is excited for the opportunity to further develop her coaching ability as part of the Mad Dog team.

Off of the field, Gemma has recently completed a Masters in Strength & Conditioning at Cardiff Metropolitan University, with a focus on Long Term Athletic Development in youth athletes; knowledge which she hopes to build on under the Mad Dog Athletic development programme.

Gemma is also an ambassador for the Mental Health charity ‘Brave Mind’; she believes that mental and physical wellness programmes are essential for young people to better understand how to cope with the pressures and stressors of daily life; something which we place great emphasis on in the Mad Dog Programme.

Gemma Rowland

Assistant Rugby Coach & Mentor: RWBA


Gemma Rowland joined Mad Dog Sport in August 2021 as the Assistant Coach at Royal Wootton Bassett Academy. Gemma first started playing rugby whilst attending Colston’s School, after persuading the school to allow girls to play rugby as an extra curricular activity – her school team went on to win the Rosslyn Park National School 7s; twice. With a new found passion for rugby, Gemma continued playing whilst attending Exeter University, where she studied Sport and Exercise Science, and upon graduating, joined the British Army as a Commissioned Officer.

High motivation and ambitious in nature, Gemma has successfully balanced her military career with her devotion to rugby throughout her career; representing both the British Army and UK Armed Forces on the field. In 2015, she was awarded her first International cap for Wales, in the 6 Nations opening game against England. Since then, Gemma has earned 19 International 15s caps, 10 International 7s caps and played in the World Cup 2017 and Commonwealth Games 2018. After completing her RFU Level 2, and delivering coaching to a variety of teams within the Army, Gemma realised she had a passion for coaching, as an avenue to pass on the knowledge and playing experience she has gained. Gemma is excited for the opportunity to further develop her coaching ability as part of the Mad Dog team.

Off of the field, Gemma has recently completed a Masters in Strength & Conditioning at Cardiff Metropolitan University, with a focus on Long Term Athletic Development in youth athletes; knowledge which she hopes to build on under the Mad Dog Athletic development programme.

Gemma is also an ambassador for the Mental Health charity ‘Brave Mind’; she believes that mental and physical wellness programmes are essential for young people to better understand how to cope with the pressures and stressors of daily life; something which we place great emphasis on in the Mad Dog Programme.