Originally coming from a dance background, Annie understands the demands and requirements needed to fulfil practical studies along side academics. Following on from dance, Annie studied Interior Design and within two years set up a company with a colleague. Running a company for 10 years gave Annie the experience and knowledge she has today and for which is applied to Mad Dog Sport. After taking time out to have a family and in partnership with Lewis, they set up Mad Dog Sport in 2013 to develop rugby at a grass roots level, running events and courses for young aspiring players. In 2015 this evolved into full time 6th form programmes in schools.
Annie’s passion in seeing how sport plays such a huge part in the development of young people is the driving force of her vision to expand the programmes into more schools, and in doing so, growing the impact that could be made to young lives and their communities.
In 2013 she co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity, funding vital research, building awareness and giving families affected, activity days out to make lasting memories.
Annie volunteers through the summer and winter as both a rugby U10’s and cricket U13’s manager for her sons’ teams. So if lost, can be found on the side of a pitch somewhere in the UK!
In the summer of 2019 Annie succeeded in climbing up the ‘North Face’ of Kilimanjaro as a charity fundraiser for the foundation raising over £40,000. The 3rd ever group to do this route.