WHAT IS THE MAD DOG RUGBY PROGRAMME
- We help develop and coach good people
- We promote healthy lifestyles through enhanced knowledge of nutrition and our wellness programme
- We create a positive environment for students to develop their rugby and social skills and achieve academically
"The RFU is supportive of programmes, such as the Mad Dog Rugby, which focus on the holistic development of young people and which provides them opportunities to get involved in the game, sowing the seeds to enjoy lifelong involvement in sport." Mark Saltmarsh, Head of Education Development at the RFU
DEVELOPING 6TH FORM STUDENTS
Our player centred approach focuses on creating a positive environment for players to think, organise and be accountable for their own actions and that of the team, both on and off the field. Players cover varied subjects within the programme, alongside their A’level or BTec choices including:
- Skill based training
- Athletic Development
- Wellness programme
- Match fixtures
- RFU coaching or officiating awards
- Enrolment on the RFU young ambassador programme
- Opportunities for work experience and internships
- Individual mentoring and IDP's
- Coach and parental engagement
"At Mad Dog Sport we work closely with the RFU, Premiership clubs, grass roots clubs and schools to ensure inclusivity and quality. This support helps us to evolve and deliver the best possible programme and outcomes for all our student players" Lewis Moody MBE, owner Mad Dog Sport Ltd
BENEFIT FOR SCHOOLS & COMMUNITY
Each rugby programme is designed and overseen by former England Captain Lewis Moody MBE. The programme is constantly evolving to ensure the best possible practice, aligned to the ever changing game and demands on the student players.
The programme is designed to keep students engaged in 6th form education, giving them a positive physical outlet alongside their academic studies.
Each programme boasts RFU qualified coaches, focussed on a holistic approach to coaching and are proudly involved with the county and local premiership clubs developing player programme (DPP). This quality of coaching helps the development of Mad Dog players to become confident, respectful and considered young leaders, who aim to set high standards within the school community creating an aspirational pathway.
Through the programme we are committed to implementing sustainable participation based lower school programmes, enabling a smooth transfer for players and increased retention into the 6th form. This in turn gives our newly qualified player coaches the opportunity to gain more experience.
As a company we are committed to supporting community clubs and strengthening relationships to benefit all involved.
"The decision to go into partnership with Mad Dog Sport has brought rewards way beyond rugby" George Croxford, Headteacher at Royal Wootton Bassett Academy
CURRENT MAD DOG RUGBY PROGRAMMES
Launched in September 2015, Mad Dog Rugby at Melksham Oak Community School was our first integrated programme. With a focus on giving students a positive physical outlet with high standards and values, whilst encouraging their academic studies, the programme has had great results.
We are now into our 2nd year with our Mad Dog programme at the Royal Wootton Bassett Academy. Last year was a great success…
Our Mad Dog Rugby programme hit the ground running this September at Park House School. Our squad, along with our brilliant coaches have integrated quickly and already displaying the values and behaviours expected by Mad Dog students. We are excited about how they will progress this year.
The Next Mad Dog programme will be confirmed soon, for more details keep checking for updates. If you are keen to get Mad Dog integrated into your school, then please get in touch…
ACADEMY NEWS & ACHIEVEMENTS
‘Mad Dog’ programmes partner with Return2play to ensure concussion welfare of school children
RWBA player continues his development as a county player
MOS Mad Dog players represent D & W county
Where is Liam now?
RFU Level 2 coaching qualification success!
Lewis Moody MBE - Chairman of Mad Dog Sport C.I.C.
Lewis Moody MBE will go down in history as one of England’s finest and most charismatic rugby players. The former England Captain and World Cup Winner was nicknamed Mad Dog for the endless commitment and fearlessness with which he played, he never left anything on the pitch and arguably there has not been a more committed individual in the game.
With 71 caps for his country Moody has a host of accolades to his name including 3 Lions caps, a World Cup Winners medal, two Six Nations titles, seven Premiership triumphs and two Heineken Cup wins; the former England Captain is a true world rugby legend and a gentleman to boot.
In 2013 he launched Mad Dog Sport, facilitating short intense rugby courses for young players to develop their skill set and pitch confidence.
In 2015 this developed in to a full time 6th form Rugby programme set up within schools.
In 2013 he launched the Lewis Moody Foundation which supports families affected by serious illness offering one-off experiences for children and their families as well as funding scientific research through the Brain Tumour Charity.
Annie Moody - Managing Director of Mad Dog Sport C.I.C.
Originally coming from a dance background, Annie understands the demands and requirements needed to fulfil practical studies along side academics. Following on from dance, Annie studied Interior Design and within two years set up a company with a colleague. Running a company for 10 years gave Annie the experience and knowledge she has today and for which is applied to Mad Dog Sport. After taking time out to have a family and in partnership with Lewis, they set up Mad Dog Sport in 2013 to develop rugby at a grass roots level, running events and courses for young aspiring players. In 2015 this evolved into full time 6th form programmes in schools.
Annie’s passion in seeing how sport plays such a huge part in the development of young people is what drives her vision to expand the programmes into more schools, and in doing so, growing the impact that could be made to young lives and their communities.
In 2013 she co-founded the Lewis Moody Foundation which supports families through The Brain Tumour Charity, funding vital research, building awareness and giving families affected, activity days out to make lasting memories.
In the summer of 2019 Annie succeeded in climbing up the ‘North Face’ of Kilimanjaro as a charity fund raiser for the foundation. The 3rd eve group to do this route.
Andy Brownhill - Head of Rugby Operations MDS & Head of Rugby PHS
Rugby has always been at the forefront of Andy’s personal development, as a young rugby player he represented Worcester & the North Midlands and in recognition for this, gained a place in Scotland’s Pathway Programme.
With age, coaching became Andy’s focus and he started his coaching career at the Royal Grammar School, Worcester, helping develop and run the schools rugby programme, as well as mentoring the schools’ elite athletes.
On top of these roles he spent 3 season’s coaching with Worcester Warriors, as part of their pre-academy structure and is currently an Academy Pathway Coach for the Gloucester Academy. He is also coaching within the Scottish Qualified Program, focusing on their U16s & U17s teams.
Having been accepted onto the course last year, Andy is currently working towards his Level 3 Rugby Coaching Qualification, as well as being a Level 2 qualified Officiator & Fitness Instructor.
Rugby and player development is something Andy is extremely passionate about and is excelling in his role as Head of Mad Dog Rugby at Park House School and Head of Rugby Operations across all schools within Mad Dog Sport.
Andy is an integral part of the company and we are looking forward to seeing how he develops within his roles and where he takes the programme.
Johnny King - Head of Wellness & Athletic Development/MDS Support Coach
After suffering an injury during school rugby in New Zealand, Johnny came back to playing the game, when he moved to the UK in 2013. Within two years he had gained his Level 2 coaching qualification and had represented Dorset & Wiltshire Senior rugby in the County Championship. Having coached rugby at another School for the previous two years, in 2016 he began an Assistant Coach role at Melksham Oak’s Mad Dog Academy. Johnny’s engagement, progression and confidence in this role, along with his exceptional pastoral care was rewarded with a promotion within Mad Dog Sport to Head of Rugby at MOCS in 2017.
Johnny is enjoying his new challenge, having recently been promoted to Head of Company Wellness & Athletic Development. Along with his ongoing coaching role at MOCS and the lead on support across all sites. This summer Johnny joined Bath Rugby as a DPP coach and is constantly developing his knowledge around Athletic development, having gained his qualifications over the past year. During the summer months, he started playing Rugby League, becoming part of the team that won the league and gained recognition through a West of England call up!
Tom Bowen-Hall - Player Transition and Business Development Officer for MDS/Head of Rugby at MOCS
Tom Bowen-Hall joined Mad Dog Sport in August 2017 as the Assistant Coach at Melksham Oak School and within a year was promoted to Head of Rugby.
Tom began coaching rugby whilst studying for a Business and Management degree at Aberystwyth University. His passion for coaching and desire to improve led him to a Master’s degree in Sports Coaching attained from the University of Gloucestershire. During this time Tom completed his RFU Level 2 coaching qualification and took up the Head Coach role for Frampton Cotterell Colts. Alongside this role, he also coaches the U15’s DPP squad at Bristol Rugby.
Tom has recently been accepted on to the RFU Level 3 coaching course and has taken on a further role within Mad Dog Sport C.I.C. as Player Transition and Business development officer.
Ryan Kirby - Acting Head of Rugby at RWBA/Social Media Strategist & Manager
Ryan Kirby joined Mad Dog Sport in August 2017, as the Assistant Coach at The Royal Wootton Bassett Academy.
Ryan played Hooker/Flanker for Mold RFC in North Wales until he was 16 when he successfully gain a place in the London Wasps Academy. He went on to captain the side in the final at Twickenham in 2012. Whilst at Wasps Ryan also played for Welsh Exiles and Welsh Charitable’s.
In 2014 he played for RGC 1404 – North Wales Premiership side and also completed his Level 2 Coaching qualification. He returned to play for Mold RFC in 2015 and in 2016 was appointed as the Head Coach for the Youth section, who under his guidance, won the League.
Ryan is constantly challenging himself to improve as a coach and works hard to give opportunities to young players. He is the owner of Tinies Rugby Ltd, a fast growing rugby initiative for 2, 3 & 4 year olds with adult participation.
Ryan is fulfilling his ambition in becoming a coach within the professional game and is currently undertaking his RFU Level 3 qualification.
Ryans’ promotion to Head of Rugby at Royal Wootton Bassett in January 2019 has seen him go from strength to strength, seamlessly transitioning into this role. Ryan is also our Social Media strategist and manages all the platforms for the company.
We are excited about Ryan’s future at Mad Dog Sport C.I.C.
Greg Ward - Assistant Coach - RWBA
Whilst studying Sports Science at Solent University, Greg got onto an RFU mentorship programme, which began his coaching journey on the England All Schools Project. During this time his experience grew further, through coaching University rugby and within the Hampshire County age group programme.
He went on to coach the University of Southampton Women’s 1st Team to league victory and promotion whilst also building a Development Team. Consequently being awarded the Coach of the Year Award for Southampton University!
After graduation, he secured a full-time coaching role with Harlequins as a Community Rugby Coach and joined the coaching set up within their DPP Programme.
Since joining Mad Dog Sport Greg has become part of the Bath Rugby DPP set up and is applying for his Level 3 next year.
To add to an already impressive CV Greg is a Personal Trainer and works within the private sector outside of Mad Dog, as well as passing on his knowledge to our players during their Athletic development sessions.
We are delighted to have Greg on board and look forward to seeing where his drive can take him within the company. With aspirations to become a Head of Rugby operations, we are excited for the future!
Joe Whatmore - Assistant Coach - PHS
Joe’s love for rugby started at 6 playing for his local club Basingstoke RFC and he continued through to the Academy.
Whilst playing rugby at the age of 16, he started coaching both rugby and judo, his other passion. He achieved both his Level 2 Coaching Qualifications in Rugby and Judo within a few years and continued to coach a range of different ages.
Once he finished his L3 Extended Diploma in Sport at college he made the decision to focus on his coaching career and was successful in acquiring a role as a Community Rugby Coach at London Irish. He continued to coach at his first club and was appointed, first as Assistant Coach and then Lead Coach for the Basingstoke RFC Academy Team.
Following his year at London Irish, he followed his other passion of judo and became employed as a professional judo coach for Iinkai Judo Club.
He continued to volunteer as a coach at Basingstoke RFC, took on the role of Club Coaching Co-Ordinator and was then successful in securing employment in the games Department at the Oratory Preparatory School.
In October 2019 he acquired the role of Assistant Coach at Oxford Brookes RFC. Since he has begun to work with Maddog he has continued to coach every week with the club. He remains one of their regular coaches and supports the team with training, assessing, analysing match videos and developing a defence philosophy.
He also supports Oxfordshire RFU as an Assistant Coach for the U18s and is in the process of applying to complete his RFU Level 3 Coaching Qualification.
Joe is an ambitious coach and one that we are excited to help develop within Mad Dog. He is a brilliant addition to the team.
Wiltshire, SN12 6QZ Tel: 01225 792700 www.melkshamoak.wilts.sch.uk